In a significant development for the Sports Nutrition industry, Nutra Prep, a promising startup, has entered into a strategic agreement with Nutrabolt, a renowned leader in the global active health and wellness sector. This collaboration aims to manufacture and distribute Nutrabolt’s widely recognized ‘C4’ and ‘Xtend’ brand products in India’s retail market. The partnership holds great promise for both companies as they join forces to tap into the growing demand for sports nutrition products in India.
Nutra Prep, founded by industry veteran Amit Dhirwani, has emerged as a rising player in the Health and Wellness space. Through a strategic partnership, the company has secured the exclusive manufacturing and marketing rights for the highly sought-after ‘C4’ and ‘Xtend’ brands in India. With C4 renowned for its smart energy drinks and pre-workout supplements, and Xtend leading the market in muscle recovery electrolytes and hydration drinks, Nutra Prep is poised to make a significant impact in the Indian market.
To ensure seamless availability and accessibility, Nutra Prep has teamed up with Bright Performance Nutrition for the exclusive omnichannel distribution of ‘C4’ and ‘Xtend’ products across India. This collaboration offers fitness enthusiasts convenient access to authentic, top-tier, and internationally recognized nutritional supplements at affordable prices.
Amit Dhirwani, MD of Nutra Prep said, “We are excited to partner with C4 and Xtend, two of the most respected brands in the nutritional supplement industry. Through this strategic alliance, we can now provide our customers with the same range of products, quality, innovation, and efficacy they expect from these brands, but at affordable prices since they will be manufactured locally in India.”
The strategic alliance between Nutrabolt and Nutra Prep encompasses the exchange of unique recipes and the transfer of advanced technology. The primary objective of this partnership is to foster the expansion of the supplement market in India, ensuring that customers have access to high-quality international products at reasonable prices. By transitioning towards local manufacturing, the alliance supports the government’s ‘Make in India’ initiative, thereby contributing to economic growth and creating job opportunities within the domestic market.
Justin Becker, VP Global Sales at Nutrabolt said, “We are thrilled to collaborate with Nutra Prep to introduce our brands to the Indian market. We believe this partnership will enable us to reach new audiences and provide them with high-quality nutritional supplements.”
This development marks a significant milestone for India’s burgeoning sports nutrition industry and demonstrates the commitment of Nutra Prep and Nutrabolt to delivering the best possible products to their customers.
