Nilkamal, a leading name in the furniture industry, has launched Nilkamal Homes, a new retail brand specialising in premium home furniture and decor. The͏͏ brand͏͏ is͏͏ set͏͏ to͏͏ open͏͏ 60͏͏ stores͏͏ across͏͏ 35͏͏ cities,͏͏ featuring͏͏ a͏͏ combination͏͏ of͏͏ company-owned͏͏ and͏͏ franchisee͏͏ locations.͏͏ Nilkamal͏͏ Homes͏͏ offers͏͏ a͏͏ wide͏͏ array͏͏ of͏͏ high-quality͏͏ products͏͏ aimed͏͏ at͏͏ enhancing͏͏ the͏͏ aesthetic͏͏ appeal͏͏ of͏͏ Indian͏͏ homes,͏͏ including͏͏ stylish͏͏ sofas,͏͏ elegant͏͏ beds,͏͏ dining͏͏ sets,͏͏ utility͏͏ furniture,͏͏ and͏͏ essential͏͏ household͏͏ items͏͏ like͏͏ décor,͏͏ bedding,͏͏ crockery,͏͏ cookware,͏͏ and͏͏ mattresses.͏͏ Emphasising͏͏ “The͏͏ Joy͏͏ of͏͏ Well-Made͏͏ Things,”͏͏ the͏͏ brand͏͏ exemplifies͏͏ Nilkamal’s͏͏ unwavering͏͏ commitment͏͏ to͏͏ quality,͏͏ durability,͏͏ and͏͏ craftsmanship.
Mr.͏͏ Parekh,͏͏ President͏͏ of͏͏ Nilkamal͏͏ Homes,͏͏ remarked,͏͏ “At͏͏ Nilkamal͏͏ Homes,͏͏ we͏͏ understand͏͏ that͏͏ a͏͏ home͏͏ is͏͏ more͏͏ than͏͏ just͏͏ a͏͏ physical͏͏ space;͏͏ it͏͏ embodies͏͏ our͏͏ individual͏͏ styles͏͏ and͏͏ enhances͏͏ our͏͏ lives.͏͏ We͏͏ are͏͏ dedicated͏͏ to͏͏ offering͏͏ Indian͏͏ consumers͏͏ furniture͏͏ and͏͏ décor͏͏ that͏͏ are͏͏ stylish,͏͏ durable,͏͏ and͏͏ functional.”
Continue͏͏ Exploring:͏͏ Home͏͏ decor͏͏ brand͏͏ Dusaan͏͏ expands͏͏ into͏͏ furniture with͏͏ 300+͏͏ products,͏͏ aims͏͏ for͏͏ 5x͏͏ growth͏͏ by͏͏ year-end
Expansion͏͏ Plans:͏͏ 60͏͏ Stores͏͏ Across͏͏ 35͏͏ Cities
Nilkamal͏͏ Homes͏͏ products͏͏ will͏͏ be͏͏ accessible͏͏ nationwide͏͏ through͏͏ an͏͏ omnichannel͏͏ retail͏͏ experience,͏͏ featuring͏͏ 60͏͏ strategically͏͏ placed͏͏ outlets͏͏ where͏͏ customers͏͏ can͏͏ firsthand͏͏ experience͏͏ the͏͏ quality͏͏ and͏͏ design͏͏ of͏͏ our͏͏ offerings.͏͏ Additionally,͏͏ the͏͏ entire͏͏ collection͏͏ will͏͏ be͏͏ available͏͏ online,͏͏ ensuring͏͏ a͏͏ convenient͏͏ shopping͏͏ experience͏͏ for͏͏ those͏͏ who͏͏ prefer͏͏ to͏͏ browse͏͏ from͏͏ the͏͏ comfort͏͏ of͏͏ their͏͏ homes.
Mr.͏͏ Parekh͏͏ further͏͏ stated,͏͏ “This͏͏ expansion͏͏ will͏͏ extend͏͏ our͏͏ reach͏͏ in͏͏ the͏͏ coming͏͏ years.͏͏ Our͏͏ mission͏͏ is͏͏ to͏͏ help͏͏ every͏͏ family͏͏ realise͏͏ their͏͏ dream͏͏ of͏͏ a͏͏ stylish͏͏ home.”
The͏͏ company͏͏ will͏͏ produce͏͏ furniture͏͏ in͏͏ 12͏͏ factories͏͏ across͏͏ the͏͏ country,͏͏ specialising͏͏ in͏͏ wooden͏͏ and͏͏ upholstered͏͏ products,͏͏ as͏͏ well͏͏ as͏͏ mattresses.͏͏ This͏͏ manufacturing͏͏ capacity͏͏ allows͏͏ Nilkamal͏͏ Homes͏͏ to͏͏ offer͏͏ a͏͏ diverse͏͏ range͏͏ of͏͏ solutions͏͏ tailored͏͏ to͏͏ the͏͏ needs͏͏ of͏͏ Indian͏͏ families.
Nilkamal’s͏͏ Revenue͏͏ Growth:
Nilkamal͏͏ reported͏͏ a͏͏ revenue͏͏ of͏͏ INR͏͏ 3,200͏͏ crore͏͏ last͏͏ year͏͏ and͏͏ is͏͏ dedicated͏͏ to͏͏ investing͏͏ in͏͏ and͏͏ expanding͏͏ the͏͏ furniture͏͏ segment.͏͏ The͏͏ brand͏͏ plans͏͏ to͏͏ introduce͏͏ new͏͏ products͏͏ and͏͏ explore͏͏ additional͏͏ categories,͏͏ with͏͏ the͏͏ goal͏͏ of͏͏ enhancing͏͏ its͏͏ presence͏͏ by͏͏ opening͏͏ 50͏͏ more͏͏ franchise͏͏ stores͏͏ across͏͏ the͏͏ country͏͏ over͏͏ the͏͏ next͏͏ two͏͏ years.
