This month marks the debut of NightOwl Martini and its new line of canned cocktails, which includes the ready-to-drink Espresso Martini. The line features two variants: The Classic, which is crafted with Vodka, and The Original, which is made with Tequila.
NightOwl is catering to consumer trends and preferences by highlighting Tequila in the Espresso Martini recipe. Both variants feature premium real spirits, natural coffee with 100mg of caffeine, and an ABV (alcohol by volume) of 12.5%.
NightOwl’s inception can be traced back to a group of experienced entrepreneurs with a background in the hospitality and beverage industry. Like many consumers and bartenders, they loved the taste of Espresso Martini but were put off by the inconsistent recipes and inconvenient process. After a two-year journey of research and development, sourcing the freshest coffee beans and premium NOM: 1110 tequila, as well as gluten-free vodka from overseas, NightOwl was born. The brand offers a convenient take on the classic cocktail, made with quality ingredients that differentiate it in terms of taste.
Kat Huber, Brand Manager, NightOwl Martini, said, “Our formula is simple – just two shots of espresso, one shot of alcohol, and a hint of vanilla for balanced sweetness. No malt liquors, no agave wines and no artificial flavors. We like to think of it as espresso martinis in their purest form. Our team was not willing to sacrifice quality or taste to rush to market, and we’re confident that espresso martini lovers everywhere, whether that is a consumer at home, or bartenders at bars and restaurants alike, will welcome NightOwl to the party.”
NightOwl’s Tequila and Vodka styles come in a 4-pack of 200ml cans, priced at an SRP of $19.99 per pack for convenience. The brand is available for purchase on its direct-to-consumer site, DrinkNightOwl.com, in 38 states. This month, NightOwl will also launch in various locations across NYC, Long Island, and the Hamptons, as well as key bars and restaurants in the Miami and Palm Beach markets. Keep an eye out for NightOwl’s debut in the wild.
To expand its reach, NightOwl has teamed up with Park Street to self-distribute in New York and Florida. The brand has also established a strong in-house marketing and sales team, as well as collaborated with key agencies to support its presence in the market. In the upcoming weeks and months, consumers can expect to see NightOwl at various events across New York and Florida as the brand continues to activate its marketing strategies.
