New Balance, the renowned sports footwear and apparel brand, has opened its first store in Pune, signaling a major expansion into one of India’s vibrant urban centers. Located in the lively Phoenix Mall of the Millennium in Wakad, this store underscores New Balance’s dedication to offering a distinctive retail experience suited to the varied preferences of Indian shoppers.
After the successful opening of its store in Hyderabad, New Balance is further establishing its footprint in the Indian market by introducing its latest retail concept in Pune. The store features a carefully curated collection tailored for both professional athletes and fashion-forward individuals, reflecting New Balance’s philosophy at the intersection of sports and culture.
Radeshwer Davar, Country Manager of New Balance India, shared his enthusiasm, saying, “We are thrilled to launch our first store in Pune. Our brand aligns seamlessly with Pune’s vibrant and cosmopolitan lifestyle, making it an excellent addition to our expansion efforts across India.”
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The store’s design encourages community interaction, welcoming customers to discover and express their personal style in a lively environment. Visitors to the Phoenix Mall of the Millennium location will have the chance to explore New Balance’s newest innovations up close, including the highly praised Fresh Foam X and FuelCell technologies, as well as classic models like the 1080, 550, 327, and 9060.
Based in Boston, MA, New Balance has a rich history dating back to 1906 and remains dedicated to empowering individuals through sports and craftsmanship. With a worldwide team of 9,000 employees and reported global sales reaching $6.5 billion in 2023, New Balance persists in fostering positive impact in communities across the globe.
The launch of the Pune store highlights New Balance’s commitment to delivering high-quality products and engaging retail experiences, paving the way for expanded presence and interaction with customers throughout India.
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