Home décor brand Nestasia has announced the opening of its first offline store in North India, located in the heart of Delhi. Following its launch in Bengaluru (Bangalore) last month, the brand is on track to realize its vision of establishing 20+ stores by 2024. This 580 sq. ft. outlet, strategically positioned in DLF Avenue Mall, Saket, New Delhi, represents a significant step forward in Nestasia’s accelerated nationwide expansion.
Inspired by a carefully curated global contemporary design philosophy, the store presents a distinctive aesthetic characterized by a neutral white color palette accented with gold elements. This combination creates a tranquil backdrop for the products and fosters a serene atmosphere for customers. The minimalistic floor plan, sculptural display units, and arch-infused gondolas seamlessly blend refined elegance with a touch of moderate minimalism, ensuring that the products take center stage. Adding another layer of character, earthy tones of oakwood and marble-finished tables complement the overarching white and gold scheme. The store celebrates both form and functionality, with each product meticulously designed to embody the three fundamental pillars of Nestasia’s QUB (Quality, Utility, and Beauty) model.
The Delhi store showcases a diverse range of approximately 1100 products spanning seven categories: Dining, Kitchen, Decor, Soft Furnishings, Bath, Bags, and Stationery. Within these categories, there are top-performing sub-categories such as drinkware, glassware, bakeware, office essentials, decor accents, vases, frames, and more. The decor collection introduces themed assortments like Nest Modern, Nest Jungle, and the exclusive premium decor and gifting collection, Nest Luxe, featuring items like candle stands and display pieces. In anticipation of the upcoming holidays, the store has thoughtfully displayed its latest pieces from the limited-edition Christmas collection as the focal point.
Aditi Murarka, Co-Founder of Nestasia said, “Delhi-NCR has been our biggest market for online sales. Hence, it was a natural choice to pick Delhi as our location for offline expansion. Starting our North India offline story with Delhi and a prominent location like DLF Avenue makes it a very exciting first in hopefully many more to come within the next few months. With its rich catchment, high traffic, and curation of brands, our first store at DLF Avenue offers an ideal opportunity or platform for a brand like ours (Nestasia) to take off, seeking greater awareness and discoverability. We aim to launch our latest collections and provide exclusive in-store offers to shoppers to experience the brand first-hand. The next few stores are to come up in Gurugram, Noida, and Delhi itself. To provide a seamless experience for Nestasia shoppers, we hope to blend the ease of shopping online with the touch and feel of offline.”
Nestasia has achieved an impressive conversion rate of over 80 percent from in-store customers, and the Average Order Value in offline transactions exceeds that of online orders by 30 percent. The physical stores feature a contemporary and minimalist design, strategically crafted to accentuate the products as the central focus. The brand currently prefers smaller stores, especially for mall locations, to ensure a robust rent-to-revenue ratio. The brand aims to achieve a 2000+ SPSF (sales per square feet) across stores. Despite the current stores occupying an area between 500 and 1000 square feet, the brand is actively exploring the potential of larger-format stores in the future. By the close of 2024, Nestasia aims to derive 20 percent of its revenue from offline stores.
In the fiscal year 2022, Nestasia concluded with a net revenue of INR 21.8 crore and anticipates achieving EBITDA positivity in fiscal year 2024.
