Moët Hennessy, the wines and spirits division of luxury giant LVMH, is expanding its product offerings in India to cater to the strong demand in one of its fastest-growing markets in Asia, as stated by CEO Philippe Schaus in a recent interview.
“Currently, we are focusing in India on Hennessy Cognac, Glenmorangie whisky and Chandon Sparkling wine, and to a lesser degree, on our champagnes which are purchased more outside India than within India,” Schaus said.
“However, we are introducing new categories as we speak. India is one of our five biggest markets for Glenmorangie single malt whiskey. We have about 27 in all Maisons in our global portfolio, as we call them because they are more than brands, which include wine brands, champagne brands, and some spirit brands. In India, we will focus on about 12 brands out of 27,” he said.
Continue Exploring: Premiumization trend to fuel India’s soaring liquor industry, Crisil Report reveals
“We have become the leader in a very interesting category, which is Provence Rose, which is Rose wine from the south of France. We are also making inroads with some of our new spirits, such as our Volcan tequila and Belvedere Vodka which has been in the portfolio for many years. Not all of our portfolio is currently introduced to India, but we are progressively going to introduce more and more,” he added.
Schaus highlighted that one of the most notable investments the company has made in India, and continues to pursue, is in its Chandon winery located in Nashik.
“We have been developing and improving it, with ongoing investments such as the elimination of herbicides, the installation of a solar energy system providing 60% of our energy needs, and the implementation of a new water treatment system,” he said.
“Additionally, we are consistently working on expanding our production capabilities. This investment serves as a testament to our belief in the Indian market and the belief that India deserves its own high-quality sparkling wine,” he added.
Continue Exploring: Indigenous spirits shine: India’s liquor exports soar, set to break $1 Billion barrier
