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Modenik Lifestyle names former P&G India MD L.V. Vaidyanathan as new executive chairman

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Modenik Lifestyle, an essential wear company, has appointed L.V. Vaidyanathan, the former Managing Director of P&G India, as its new Executive Chairman.

Vaidyanathan will assume the role from Sunil Sethi, who will retire from the company on July 31. Even after retiring, Sethi will continue his involvement as a member of the Board of Directors.

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“My time at Modenik Lifestyle has been incredibly fulfilling. As I transition to new endeavors in strategic and advisory roles, as well as entrepreneurial projects that benefit the community, I am confident in handing over to L.V. Vaidyanathan. His vast expertise and vision will drive Modenik to new achievements. I eagerly welcome him and anticipate the company’s continued growth and success under his leadership. Additionally, I am proud to have seen Shekhar Tewari’s progress towards becoming the Chief Executive Officer,” said Sethi.

Earlier this year, Modenik elevated Shekhar Tewari to the positions of CEO and Executive Director of the company.

Based in Bengaluru, Modenik was established following the merger of Dixcy Textiles and Gokaldas Intimatewear, the parent company of the renowned brand Enamor. In addition to Dixcy & Enamor, the brand has an exclusive licence with Levi’s for the production and sale of undergarments in India.

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