Minor Hotels, a prominent player in the hospitality industry with expertise in hotel ownership, operation, and investment, has exciting news to share about its upcoming venture in Brazil. The NH Feira de Santana, a new hotel, will be added to its extensive portfolio in May 2023, becoming the first NH Hotel in the Northeast region of Brazil and the second in the country.
With a vast collection of 530 hotels and resorts spread across 56 countries worldwide, including Asia Pacific, Middle East, Europe, the Americas, Africa, and the Indian Ocean, Minor Hotels is a significant presence in the industry.
Feira de Santana, located in the state of Bahia, is popularly known as the “Princess of the Sertão”. The city has a strategic geographic location, which makes it a hub for economic and educational activities, and a hotspot for tourists. As the second-largest city in Bahia, Feira de Santana attracts visitors from different regions of the country and beyond. The city’s events, such as the “Fair Micareta” carnival, held out-of-season, also contribute to its popularity among tourists.
NH Feira de Santana, a new hotel, will offer 210 keys and is situated in the ‘Charmant’ building – a 31-storey mixed-use complex that houses commercial rooms, medical clinics, banking facilities, and shops. The hotel’s strategic location provides guests with easy access to key locations in the city, and it is just a 15-minute drive away from Feira de Santana Airport.
The Charmant building, a stunning architectural project by renowned architect Ivan Smartchevsky, offers incredible views of the city. The hotel’s contemporary and cosmopolitan decor, designed by Sidney Quintela, a well-known Bahian architect, complements the building’s aesthetic. NH Feira de Santana boasts a selection of modern guest rooms and apartments, including disabled access suites, catering to both business and leisure travelers.
The hotel also features flexible amenities such as meeting spaces for corporate and social events, a gym, laundry service, parking, a dedicated children’s area, and a leisure center with a rooftop swimming pool, dry sauna, and whirlpool.
NH Feira de Santana will offer a unique gastronomic experience highlighted by the new SEEN by Olivier restaurant and bar. The brand was created in 2017 by the renowned Portuguese-French restaurateur, Olivier da Costa, in São Paulo. Under the motto ‘SIN and be SEEN,’ SEEN by Olivier offers a cosmopolitan and international concept, tailor-made to connect with the local culture of each city it’s located in. Currently, SEEN by Olivier can be found in São Paulo, Lisbon, Nice, and Bangkok, and new locations will soon launch in Rome, Tenerife, and Dubai.
SEEN by Olivier in Feira de Santana will be situated on the top floor of the hotel, offering guests a breathtaking view. The restaurant’s success is built on three pillars: environment, gastronomy, and entertainment. The architecture, designed by Sidney Quintela, accentuates the panoramic view, while the menu’s diverse cuisine features dishes meant for sharing. A craft cocktail bar and a DJ with a varied playlist complete the cool and relaxed atmosphere of SEEN by Olivier.
“We are pleased to announce this addition to the NH Hotels brand in Brazil and establish the hotel as a key MICE and leisure destination in Feira de Santana. We work alongside partners in Bahia who are also committed to developing and enhancing the valuable tourism sector in the region and we look forward to working together to bring this new hotel to the market,” comments Dillip Rajakarier, group CEO of Minor International and CEO of Minor Hotels.
