Following the launch of dark chocolates, the Kerala Co-operative Milk Marketing Federation (Milma) has unveiled an “Instant Pulissery Mix” made entirely from natural ingredients.
The debut of the product took place in Kochi, where KS Mani, the chairman of KCMMF, presented the inaugural packet of ‘Instant Pulissery Mix’ to Kishore M Jwala, advisor at the National Dairy Development Board (NDDB).
The mix, free from any chemicals harmful to the human body, is available for INR 80 per 100-gram packet.
The Pulissery mix retains the traditional flavor of Kerala curry while also appealing to the tastes of the younger generation. As part of its ‘Repositioning Milma 2023’ initiative, the federation is launching new products that have been well-received in the market.
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Milma chairman KS Mani said, “It is boosting our market expansion and product diversification.”
Milma’s Ernakulam Regional Cooperative Milk Producers’ Union Chairman M.T. Jayan said the face of Milma has been changed now. “We are now capable of competing with the products of multinational companies”.
In November last year, Milma introduced the Deliza brand of dark chocolates and the Chocofull snack bar as a response to emerging trends and consumer demand for both delicious and nutritious snacks.
The launch marked KCMMF’s entry into this premium segment and was a key aspect of the ‘Repositioning Milma’ initiative, contributing to the federation’s growing popularity.
Milma is planning to launch more instant mix products to promote the state’s vintage culinary tastes among the youngsters, he said.
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