Miller Lite presents a unique option for beer enthusiasts, even those observing Dry January, with the introduction of Miller Lite Beer Mints. These mints aim to capture the flavor of Miller Lite without the actual beer.
Designed for consumers aged 21 and older, Beer Mints present a combination of mint freshness and a subtle hint of Miller Lite taste when chewed.
This offering allows beer enthusiasts to enjoy a brew-like experience without consuming any alcohol, providing a unique twist for those participating in Dry January.
Ann Legan, VP of Marketing, Miller Family at Molson Coors, said, “We created Beer Mints for the folks participating in Dry January who might miss the taste of Miller Lite while being out with friends this January”.
“If you love the taste of beer but want to take a break from the ABV for the month, we’re offering consumers the perfect way to enjoy Miller Lite without breaking any resolutions. Beer Mints may be a little unexpected, but we’re confident our fans will love their great taste along with the surprising note of spearmint.”
Starting January 12th, with a subsequent release on January 19th, Beer Mints will be available for online purchase for a limited period. Priced at $5 per tin, each containing 40 mints.
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