Mentos, the renowned confectionery brand under the ownership of Perfetti Van Melle, is about to embark on an exciting venture. In a bold move, Mentos is entering the soft drinks category for the very first time. Taking innovation to new heights, they are set to introduce a captivating lineup of non-sparkling beverages infused with delectable jelly bites. This marks a significant expansion for Mentos, as they bring their trademark creativity and flavor expertise to a whole new realm of refreshment.
The new range consists of three flavour variants inspired by Mentos mints and gum flavours, including, lemon and mint, apple soda kick and fruity mix.
The Mentos drink contains low sugar and is presented in a slim 240ml format.
Marta Ballesteros, Global Licensing Manager, said, “I’m thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation and delivering exceptional brand experiences. I am confident that it will captivate the discerning palates of consumers across Europe, offering a delightful and unexpected taste sensation.”
The drink is manufactured by Namyang of South Korea under the license of Perfetti Van Melle and distributed in the European market by the Dutch company Engel Foreign Food B.V.
Kihoon Kim, Namyang’s Director of the overseas department, said, “We released Chupa Chups sparkling beverage in 2018 and we have been recognised for the quality and taste around the world since then. With the release of Mentos drink at this time, we will once again provide fantastic pleasure to people around the world”.
