McDowell’s No.1 Soda has now stepped into the metaverse through “Yaariverse,” an immersive platform that transports customers to a realm of interactive zones featuring extraordinary concerts and captivating content experiences.
Yaariverse is an innovative and boundless realm that revolutionizes the way audiences and their friends, known as “yaars,” nurture friendships. Through this platform, they can forge deeper connections in ways never before imagined.
Ruchira Jaitly, Vice-President, Marketing & Portfolio head, Diageo India, said, “Yaariverse represents a ground-breaking step for McDowell’s No1 Soda, as we foray into the metaverse and redefine how consumers engage with our brand. We were among the first FMCG brands to have leveraged the unlimited possibilities of the Metaverse when we hosted a Holi bash & concert in 2022. We have come a long way from there and now bring to consumers a whole universe that promises unforgettable experiences and a lot more.”
Yaariverse breathes life into a virtual reality platform, offering revellers the chance to fully immerse themselves in thrilling concerts and captivating content experiences within the metaverse. It’s a one-of-a-kind opportunity for users to engage and interact with an exciting digital world like never before.
“We are excited to partner with Diageo and McDowell’s No1 Soda in shaping the future of immersive experiences. The Yaariverse seamlessly integrates the real and virtual worlds. We believe it will bring a unique and unforgettable dimensional experience to how consumers engage and connect with their friends,” added Neeraj Roy, MD & Founder, Hungama Digital Media.
Diageo India stands as the foremost beverage alcohol company in the country, operating under the umbrella of the renowned global leader, Diageo Plc. The company is dedicated to crafting, marketing, and distributing an exceptional array of premium brands, including renowned names like Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, among several others.
