McDonald’s has announced a strategic expansion in partnership with Accenture to incorporate generative AI technology across its restaurants worldwide.
The effort will concentrate on enhancing operational efficiency, customer service, and the digital skills of employees.
The partnership aims to harness technology for optimizing restaurant operations and elevating the dining experience.
The prominent restaurant chain seeks to expedite innovation in automation, empowering restaurant managers to promptly tackle and resolve operational challenges.
The endeavor will strengthen McDonald’s technology team, as Accenture delivers learning and development programs to enhance employees’ expertise in AI, data, and edge computing (the deployment of computing and storage resources at the location where data is produced).
Additionally, it will bolster McDonald’s technology strategy, which seeks to harness scale for unlocking quicker and more efficient services for customers.
This involves accelerating automation innovation in collaboration with equipment manufacturers. It will assist restaurant managers in promptly identifying and resolving issues to minimize business disruptions and address complex situations for restaurant staff, ultimately leading to improved service for customers.
Accenture will deliver training and support services to McDonald’s workforce, fostering proficiency in AI, data, and edge computing skills among employees.
McDonald’s global chief information officer Brian Rice stated, “To unlock the opportunity in our ongoing digital investments, we chose Accenture, our long-time partner who has helped us build our digital foundation, to work with us on this next phase of innovation.
“Accenture’s deep understanding of our business, our industry, and, of course, technology, will allow us to leverage the full potential of the cloud and generative AI solutions by implementing advanced practices to quickly leverage those technologies as well as to nurture and empower the talent within our organisation.
“Lifelong learning and digital upskilling are at the heart of our culture and long-term growth plans – and embedding this across our workforce will enable greater business agility and performance.”
In December 2023, McDonald’s announced plans to expand its network to 50,000 restaurants worldwide by 2027.
It had a total of 40,275 restaurants in operation by the end of 2022.
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