McDonald’s India North & East has issued a statement to clarify misconceptions surrounding their temporary removal of tomatoes from the menu. Contrary to media reports suggesting cost-cutting measures due to increasing tomato prices, the company emphasizes that their decision was driven by a shortage of quality tomatoes in the market. Furthermore, McDonald’s India North & East has announced their commitment to investing in sustainable agriculture, specifically hydroponic farming, to grow tomatoes and ensure a consistent supply.
Read More: McDonald’s in Delhi grapples with tomato crisis, temporarily removes tomatoes from offerings
The company has expressed its intention to invest in hydroponic farming technology as part of their strategy to cultivate tomatoes in a controlled environment. This initiative is aimed at ensuring a steady supply of consistent and high-quality tomatoes for their own utilization.
“We are working towards resolving this issue by employing sustainable agriculture practices including hydroponically-grown tomatoes in a completely controlled environment to de-risk our requirements from vagaries of season. This cutting-edge technique ensures a sustained and world-class tomato supply at all times, independent of unpredictable weather patterns,” the company spokesperson said in a statement.
Meanwhile, with the improvement in the supply situation, the company has already commenced offering tomato-based products from its menu in outlets located in Punjab and Chandigarh.
McDonald’s India – North & East has reaffirmed its unwavering dedication to upholding the utmost standards of food safety and quality. In order to consistently maintain world-class safety and quality standards, the company emphasizes the importance of sourcing high-quality ingredients and ensuring a steady supply.
The company expressed optimism in reinstating tomatoes on the menu in other regions once the supply situation improves. They are hopeful for a swift resolution to the supply challenges and look forward to offering tomatoes in their menus across various regions.
The exclusion of tomatoes from the menu of a prominent international quick-service restaurant chain has generated considerable online attention. Social media platforms have been buzzing with posts showcasing burgers without tomatoes, and viral images have depicted notices placed outside various McDonald’s outlets, informing customers about the scarcity of tomatoes.
The exorbitant costs of essential vegetables such as tomatoes, ginger, cauliflower, and green chillies have brought immense hardship to both homemakers and food retailers. This predicament is particularly evident in the skyrocketing price of tomatoes, which currently stands at approximately INR 140 per kilogram in the wholesale market of Delhi-NCR.
Read More: Household grocery expenses soar as prices of essential cooking ingredients reach new heights
