Building upon the success of their ‘Asli Chinese’ campaign, MasterChow and celebrity chef Ranveer Brar have now unveiled the brand’s Schezwan Chutney. This new development underscores heir joint dedication to delivering authentic Indo-Chinese flavors, introducing an enticing condiment from the homegrown food brand.
Continue Exploring: MasterChow taps Chef Ranveer Brar as brand ambassador, pioneering ‘Asli Chinese’ cuisine
The Flavor Explosion:
The new MasterChow Schezwan Chutney guarantees to deliver a flavor explosion with its zesty combination of chilies, garlic, and fragrant Sichuan spices.
Vidur Kataria, Founder of MasterChow, said, “Schezwan Chutney has been a huge hit as a dip for a range of snacks, and with this summer packed with entertainment and sports, we’re excited for our Schezwan to be your binge-watching companion!
This release marks the next phase in transforming the way Indians enjoy Chinese cuisine in the comfort of their homes. Our collaboration with Ranveer Brar is founded on a shared dedication to culinary genuineness and creativity. Through our Schezwan Chutney, we’re offering customers an authentic experience while infusing it with the exciting MasterChow touch, reinventing this timeless condiment.”
The launch of Schezwan Chutney initiates a fresh chapter in the year-long ‘Asli Chinese’ campaign, shining a spotlight on MasterChow’s extensive product lineup, particularly emphasizing condiments and sauces. A comprehensive marketing initiative will sustain excitement around the brand, its ambassador, and products through interactive digital and social campaigns.
Studio Fry has played a pivotal role in crafting and implementing the creative and production elements of the campaign, guaranteeing a unified and influential brand message.
The campaign began its digital journey, predominantly through social media platforms, with potential expansion into other channels like OTT later this year. Additionally, the company has curated a lively, eccentric, and captivating series of pre-launch content for “MasterChow Loyalists” on Instagram.
The newly launched MasterChow Schezwan Chutney is currently accessible on the brand’s website, as well as prominent e-commerce platforms such as Amazon, and popular quick commerce apps including blinkit, Swiggy, Instamart, Zepto, and Bigbasket.
Continue Exploring: From Kashmir to Kanyakumari: Chef Ranveer Brar’s ‘Kashkan’ brings Indian flavours to Dubai
