MARS Cosmetics, a prominent name in the beauty and makeup industry, has introduced its first kiosk, ushering in an exciting and immersive shopping experience in the lively heart of New Delhi. Located within the esteemed V3S Mall in Laxmi Nagar, this remarkable achievement signifies a significant stride in MARS Cosmetics’ ongoing pursuit of growth and expansion.
Featuring an extensive selection of over 300 SKUs spanning products for Eyes, Lips, Face, and Makeup Tools, this kiosk provides customers with an unmatched opportunity to immerse themselves in product trials. It serves as a sanctuary for those who relish the hands-on experience of in-person shopping, all the while serving as a vital hub for gathering invaluable customer insights. The kiosk’s design embodies the company’s steadfast dedication to beauty and aesthetics, with four distinct sections – “Face,” “Face Tools,” “Eyes,” and “Lips” – ensuring a personalized shopping journey that caters to individual customer needs. The soft pink color scheme exudes sophistication and complements the company’s trending products, establishing an inviting ambiance for beauty enthusiasts.
Mukan Jain, Brand Manager at MARS Cosmetics said, “The launch of our inaugural kiosk in the vibrant city of New Delhi signifies a significant stride in our mission to bring MARS Cosmetics closer to our cherished customers. Our kiosk not only showcases our extensive product range but also offers a hands-on, immersive experience that cannot be replicated online. We envision the opening of more such stores in the near future.”
MARS Cosmetics holds ambitious expansion goals, with a strategic emphasis on setting up kiosks and stores in key locations throughout Delhi. Additionally, the brand aims to extend its presence nationwide, ensuring that premium beauty products are readily available to a broader audience across India.
