Honasa Consumer Limited, the proprietor of the rapidly expanding personal care label Mamaearth, has announced that its products are now available at over 1,000 Smart Bazaar and Smart Point stores across India. This expansion, achieved through a partnership with Reliance Retail Ventures Ltd., signifies a major advancement for Mamaearth as it strengthens its foothold in brick-and-mortar retail.
Renowned for its dedication to delivering safe, natural, and toxin-free products, Mamaearth has garnered a devoted customer following due to its innovative offerings. The collaboration with Reliance Retail is geared towards expanding the accessibility of Mamaearth’s products to a wider audience.
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Varun Alagh, Co-Founder and CEO of Honasa Consumer Limited, expressed, “At Honasa, we strongly believe in being present wherever our consumers prefer to shop for the brand. Our collaboration with Reliance Retail further extends our commitment to making toxin-free, safe products available to a broader spectrum of consumers. With our presence in over 1,000 stores now and the rising demand for Mamaearth products, we aim to sustain growth and expand our reach through this partnership.”
This partnership aims to facilitate consumers’ access to Mamaearth’s diverse range of products, reinforcing the brand’s core promise of providing toxin-free beauty products crafted from natural ingredients.
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