A new venture has been established in London, dedicated to offering a variety of Indian-made drinks, including wines, beers, teas, and coffees. Founded last year by a group of friends, Maharaja Drinks seeks to introduce authentic Indian beverages to the UK market by͏͏ sourcing͏͏ them͏͏ directly͏͏ from͏͏ India.
The͏͏ company͏͏ advocates͏͏ for͏͏ organic͏͏ certification,͏͏ sustainable͏͏ production,͏͏ and͏͏ eco-friendly͏͏ packaging͏͏ and͏͏ transportation͏͏ methods.͏͏ “Our͏͏ mission͏͏ is͏͏ to͏͏ change͏͏ how͏͏ UK͏͏ drinks͏͏ enthusiasts͏͏ perceive͏͏ India͏͏ and͏͏ its͏͏ diverse͏͏ selection͏͏ of͏͏ crafted͏͏ beverages,”͏͏ said͏͏ Ipe Jacob,͏͏ co-founder͏͏ of͏͏ Maharaja͏͏ Drinks.
Maharaja Drinks Targets͏͏ Diverse͏͏ Consumer͏͏ Segments:
Jacob͏͏ noted͏͏ that͏͏ while͏͏ they͏͏ anticipate͏͏ interest͏͏ from͏͏ UK-born͏͏ Indians,͏͏ they͏͏ also͏͏ intend͏͏ to͏͏ appeal͏͏ to͏͏ younger͏͏ generations,͏͏ including͏͏ Gen͏͏ Z͏͏ and͏͏ millennials,͏͏ with͏͏ their͏͏ premium͏͏ offerings,͏͏ which͏͏ feature͏͏ healthy͏͏ drinks͏͏ and͏͏ lower-alcohol͏͏ options.
Continue͏͏ Exploring:͏͏ One-third͏͏ of͏͏ the͏͏ world’s͏͏ fastest-growing͏͏ spirits͏͏ brands͏͏ are͏͏ Indian:͏͏ Report
A͏͏ Curated͏͏ Selection͏͏ of͏͏ Premium͏͏ Indian͏͏ Products:
Maharaja͏͏ Drinks͏͏ Emporium͏͏ Ltd,͏͏ registered͏͏ in͏͏ the͏͏ UK,͏͏ highlighted͏͏ that͏͏ India͏͏ ranks͏͏ as͏͏ the͏͏ third-largest͏͏ market͏͏ for͏͏ alcoholic͏͏ beverages͏͏ worldwide,͏͏ with͏͏ domestic͏͏ growth͏͏ fueling͏͏ new͏͏ exports͏͏ over͏͏ the͏͏ past͏͏ five͏͏ years.͏͏ The͏͏ company͏͏ will͏͏ provide͏͏ a͏͏ selection͏͏ of͏͏ Indian͏͏ wines,͏͏ beers,͏͏ and͏͏ spirits,͏͏ including͏͏ whisky,͏͏ rum,͏͏ gin,͏͏ and͏͏ vodka,͏͏ along͏͏ with͏͏ teas͏͏ and͏͏ coffees͏͏ sourced͏͏ from͏͏ India.
“At͏͏ last,͏͏ a͏͏ wide͏͏ selection͏͏ of͏͏ exceptional͏͏ Indian͏͏ products͏͏ is͏͏ available͏͏ in͏͏ the͏͏ UK.͏͏ Maharaja͏͏ Drinks͏͏ has͏͏ thoughtfully͏͏ curated͏͏ its͏͏ range͏͏ with͏͏ extensive͏͏ knowledge͏͏ and͏͏ care,͏͏ presenting͏͏ what͏͏ I͏͏ believe͏͏ to͏͏ be͏͏ the͏͏ very͏͏ best,”͏͏ said͏͏ Indian͏͏ chef͏͏ Cyrus͏͏ Todiwala͏͏ at͏͏ the͏͏ launch͏͏ event͏͏ held͏͏ at͏͏ London’s͏͏ Cafe͏͏ Spice͏͏ Namaste.
Maharaja͏͏ Drinks͏͏ is͏͏ also͏͏ bringing͏͏ UK-firsts͏͏ such͏͏ as͏͏ Borécha,͏͏ a͏͏ non-alcoholic͏͏ beverage͏͏ brand͏͏ from͏͏ India,͏͏ and͏͏ Maka͏͏ Di,͏͏ a͏͏ craft͏͏ beer͏͏ from͏͏ Goa.
“The͏͏ popularity͏͏ of͏͏ Indian͏͏ cuisine͏͏ in͏͏ the͏͏ UK͏͏ has͏͏ underscored͏͏ the͏͏ business͏͏ potential͏͏ for͏͏ Indian͏͏ wines͏͏ in͏͏ the͏͏ food͏͏ and͏͏ beverage͏͏ sector,”͏͏ said͏͏ Kiran͏͏ Patil͏͏ of͏͏ Reveilo͏͏ Wines,͏͏ one͏͏ of͏͏ Maharaja͏͏ Drinks’͏͏ suppliers.͏͏ He͏͏ expressed͏͏ optimism͏͏ that͏͏ their͏͏ partnership͏͏ would͏͏ satisfy͏͏ the͏͏ increasing͏͏ demand͏͏ for͏͏ Indian͏͏ wines.
Muskan͏͏ Khanna͏͏ of͏͏ Tea͏͏ ‘N’͏͏ Teas͏͏ remarked͏͏ that͏͏ although͏͏ Indian͏͏ teas͏͏ are͏͏ commonly͏͏ linked͏͏ to͏͏ Darjeeling͏͏ and͏͏ Assam,͏͏ their͏͏ brand͏͏ seeks͏͏ to͏͏ highlight͏͏ teas͏͏ from͏͏ other͏͏ regions,͏͏ showcasing͏͏ that͏͏ premium͏͏ quality͏͏ can͏͏ be͏͏ found͏͏ throughout͏͏ India.
