Louis Philippe and Van Heusen, fashion brands owned by Aditya Birla Fashion and Retail Limited (ABFRL), have opened new stores in the Mall of Qatar in collaboration with HK Group.
The brands’ expansion into the global market demonstrates a strategic effort to strengthen their foothold in the GCC region.
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Jacob John, president of premium brands at ABFRL said, “This expansion aligns with our ambitious growth strategy as we continue to expand our retail footprint across the globe, following recent openings in Mauritius and the UAE.”
Underlining the importance of the launch, Dr. Hassan Kunhi, chairman of HK Group, highlighted that it brings forth a diverse selection of fashionable apparel to the Qatar market, enriching the shopping journey for customers.
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