Lotte India, a leading contender in India’s confectionery industry, is embarking on an ambitious expansion plan by introducing the much-loved coffee-toffee brand, Coffy Bite Rich.
Coffy Bite Rich presents an irresistible fusion of nostalgia, skillfully blending the flavors of rich coffee and creamy vanilla to deliver a delightful and memorable coffee-based taste sensation.
Milan Wahi, MD of Lotte India, stated, “The introduction of Coffy Bite Rich marks a pivotal moment in the brand’s journey, catering to changing consumer preferences and tapping into the burgeoning demand for hard-boiled candies. We anticipate the Coffy Bite Rich to play a significant role in our overall revenue growth, as the category is growing. The new product is set to become the epitome of rich coffee and creamy vanilla, a product that not only resonates with consumers’ choices but also becomes an integral part of the lives of every Indian.”
Coffy Bite Rich stands out with its exclusive alternating swirl pattern, setting it apart and adding visual allure amidst intense competition in the confectionery market. Remaining faithful to the brand’s heritage, the recipe for Coffy Bite Rich has been meticulously crafted to retain the authentic Coffy Bite flavor. Multiple sensory trials involving diverse age groups have been conducted to ensure an unparalleled taste experience.
After acquiring Parry Confectionery, Lotte India emerged as a pioneer in the coffee-toffee brand segment, and since then, they have consistently upheld Coffy Bite as an iconic brand over the years. Since its initial launch in 1987, the brand has continually evolved, introducing a wide array of new flavors, variations, and packaging formats while staying true to its hallmark rich coffee taste.
The introduction of Coffy Bite Rich marks another significant milestone in Lotte India’s mission to revolutionize India’s confectionery landscape with innovative products. The company’s steadfast dedication to serving consumers’ interests and driving progress in the ever-changing food commerce domain sets it apart as a true industry leader.
