Lone Wolf, renowned for its trailblazing spirit and commitment to defying norms, continues to push boundaries by venturing into new horizons. This time, the daring brand is set to make a bold entry into the Indian market with a captivating range of beers. Aptly named Alpha and Mavrick, these two exceptional beer variants promise to captivate the senses and awaken the inner adventurer in every beer enthusiast.
Onkara Beverages and Hospitality Pvt Ltd, the driving force behind this audacious venture, has meticulously crafted these brews to offer customers an array of enticing flavors and aromas, making July 2023 an eagerly anticipated month for beer aficionados across the country. As Lone Wolf embraces the mantra of unyielding exploration, it promises to deliver an experience like no other with its expanding portfolio of distinctive brews.
Lone Wolf Mavrick, a light and crisp 100 percent malt lager, is the ultimate beverage for all-day enjoyment. Its smooth and refreshing taste makes it a top choice for those seeking a delightful brew to accompany any occasion. But that’s not all; prepare to be amazed by its counterpart, Lone Wolf Alpha. This Belgian Witbier carries the anticipated citrus and coriander flavors but comes with a surprising twist – a lighter body compared to traditional Belgian witbiers, making it an ideal beverage choice to beat the scorching summer heat. Both variants boast an alcohol by volume (ABV) of less than 5 percent and are soon arriving in the states of Delhi, Haryana, and Chandigarh, bringing a wave of excitement to beer enthusiasts across the region.
Targeted towards those who embrace an unconventional approach to life, Lone Wolf aims to inspire individuals to take control, #unfollow conventions, and be the Alpha of their own destiny. It represents the beginning of a counterculture movement.
Atul Kumar Singh, Co-Founder, and MD said, “We spent a good deal of time creating and developing flavor profiles that appeal to everyone. Embodying the spirit of shattering social boundaries ourselves, we intend to celebrate the successes of those who have dared to break free. We have endeavored to expand our product line with flavors and fragrances that challenge conventional wisdom and transform the beer-drinking experience.”
Anurag K, Co-Founder, and COO added, “Beer lovers can bid farewell to compromise not just with our products but with everything surrounding it. Our beer is crafted to cater to a new generation of experience seekers – individuals who embrace an unconventional approach to life, and it is aptly named for our target audience – the Alphas and Mavericks who define their own path to happiness.”
The astounding success of Lone Wolf’s beers is undeniable, as evident from the remarkable achievements they’ve attained. During its inaugural year of launch (FY 2022-23), the brand soared to new heights, achieving an impressive top line of approximately Rs 20 crore, with sales volumes exceeding a remarkable 1.3 lakh cases. Buoyed by this triumph, they now set their sights on an even more ambitious goal of more than doubling their top line in FY 23-24.
To support their growth trajectory, Lone Wolf is expanding its production facility to Telangana, a move that will bolster their capabilities and cater to increasing demand. Beyond that, they have strategic plans to conquer new territories, with Karnataka and Goa being the next targets for market penetration. By doing so, they aim to solidify their position in the Indian retail beer market and create a lasting impression on beer enthusiasts across these regions. With such determination and vision, Lone Wolf is undoubtedly poised to leave an indelible mark in the industry.
