Livpure, a renowned manufacturer of home and living consumer products in India, is thrilled to unveil its much-awaited chimney segment. This exciting launch marks Livpure’s expansion into the kitchen space, providing customers with a range of dependable, efficient, and stylish appliances to elevate their cooking experiences and foster a clean and healthy kitchen environment.
Starting from 14th July, customers can easily access the chimney segment on Flipkart, ensuring a smooth shopping experience with nationwide delivery options for Flipkart’s vast customer base. Livpure aims to reach a wider audience by making the chimney range available in modern trade and general trade channels in the future, ensuring accessibility across the country. With this strategic move, Livpure reaffirms its commitment to delivering top-notch products and meeting the diverse needs of its valued customers.
Livpure, a consumer-centric company, is dedicated to leading the way in innovation and offering comprehensive solutions for a healthier way of living. Acknowledging the surging demand for branded chimneys in the market, estimated to reach INR 2400 crore this fiscal year with an expected annual growth rate of around 15 percent, Livpure sees its entry into the chimney category as a logical step forward. Building on its proficiency in providing top-notch appliances for Indian households, as evidenced by the success of its water purifiers and air coolers, Livpure aspires to become the foremost choice for consumers in the kitchen domain.
Rakesh Kaul, MD of Livpure said, “We are thrilled to introduce Livpure chimneys on Flipkart, which reflects our commitment to providing exceptional products that enhance the well-being of our customers. By venturing into the extended kitchen space, we aim to create a clean and healthy cooking environment, complementing our existing range of water purifiers. Our chimneys align with consumers’ evolving needs and preferences, and we are confident that their innovative features and high-quality performance will enhance well-being in the kitchen space.”
Jagjeet Harode, VP Electretailronics, Appliances, and Private Brands at Flipkart said, “Today, Flipkart is one of the most loved platforms in the small home appliances segment and is considered a one-stop shop for this category. Our partnership with Livpure is a step in that direction. With this launch, we aim to offer customers a perfect range of products that will enhance their cooking experience, while ensuring a healthy cooking environment without compromising on kitchen aesthetics.”
Livpure’s chimney collection presents a remarkable array of models, meticulously crafted to cater to distinct needs and aesthetic preferences. With the brand’s introduction of ten exquisite chimney models, they have been intelligently classified into five distinct categories: Livpure AIRIS, Livpure SWIFT, Livpure ELEGA, Livpure EVORA, and Livpure GLIDE. Each category boasts various models, each unique in its specifications and features.
Livpure Chimneys stand out with their exclusive thermal auto-clean technology, which streamlines maintenance tasks, while the inclusion of feather touch controls featuring motion sensors brings a contemporary touch. Committed to innovation, Livpure will persistently introduce fresh categories and broaden its range of products to meet the ever-changing demands of its customers.
