Pernod Ricard India is a well-known French spirits maker that has recently established its first innovation center in Nashik, India. This initiative is in line with the Indian government’s Make in India campaign, which aims to encourage foreign companies to invest in India and manufacture their products locally. The company’s decision to open an innovation hub in Nashik underscores its commitment to the Indian market and its eagerness to develop innovative products tailored to the Indian market.
The new center will play a critical role in Pernod Ricard India’s growth strategy. The company aims to leverage its expertise in whiskies, white and brown spirits, and non-alcoholic beverages to enhance its offerings and cater to the unique tastes of the Indian market. The center will also help the company to strengthen its portfolio of products and enhance its competitive edge in the Indian market.
Rajesh Mishra, COO, Pernod Ricard India, said, “Accelerating the government of India’s vision of Aatmanirbhar Bharat, we at Pernod Ricard, are committed to innovating, investing, and manufacturing in India.”
Gagandeep Sethi, VP, manufacturing, Pernod Ricard India, said, “Our first-ever innovation center will serve as a destination as well as an incubator to synergize insights, trends, expertise, and technology which will enable us to create premium innovations for our consumers in India. It also strengthens our commitment towards making in India for the world.”
The center will use cutting-edge technologies and techniques to develop innovative products. This includes leveraging data and analytics to understand consumer preferences and identify market trends, using advanced digital solutions to create new product formulations, and integrating state-of-the-art equipment to enhance the production process. By using these techniques, the company aims to stay ahead of the curve in a rapidly evolving market.
Pernod Ricard India’s new innovation center in Nashik is a significant milestone in its commitment to the Make in India initiative. The center will serve as a hub for innovation, enabling the company to develop new products that cater to the unique tastes of the Indian market. The center will leverage cutting-edge technologies and techniques to enhance its offerings, strengthen its portfolio, and remain competitive in a rapidly evolving market.
