LehLah, a fashion-tech platform, has teamed up with Bollywood star Athiya Shetty to introduce the ‘Your Closet’ campaign.
The campaign will showcase select pieces from Shetty’s personal wardrobe exclusively on its app, providing users with access.
Building on the collaboration, LehLah has introduced another campaign starring Shetty. In the video, she extends a personal invitation to users to explore her carefully curated collection.
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“Collaborating with Athiya has been an absolute joy. Her innate sense of style and commitment to empowering others aligns perfectly with LehLah’s ethos. Together, we are not just offering fashion; we’re fostering a community of self-expression and support, all while contributing to a cause close to our hearts.” said Ashna Ruia, founder of LehLah.
The proceeds from the collaboration will go towards the Vipla Foundation, furthering its mission of empowering women and children.
“I am thrilled to share a part of my personal style journey with everyone through LehLah. Fashion is not just about what you wear, but how it makes you feel, and I hope my pre-loved fashion collection inspires confidence and individuality in all who explore it on the app,” said Shetty.
Launched in November 2022, LehLah is a consumer-focused fashion tech app tailored to help creators post their curated looks and tag every product with shoppable links to LehLah’s partner brands. This feature enables consumers to shop tagged products from the creator’s content directly with a single click.
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