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Lacoste unveils new store in Bengaluru’s Phoenix Mall of Asia, expanding its Indian footprint

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Lacoste, the French clothing brand, has announced the opening of a new store in Bengaluru, Karnataka, as disclosed by a company official in a LinkedIn post on Wednesday.

“Another addition to the Garden City Bengaluru…Mall of Asia now open” said Abhishek Raj, COO of Lacoste India in a LinkedIn post.

The store can be found within the recently inaugurated Phoenix Mall of Asia situated in Bengaluru.

Currently, the company has over 40 exclusive stores in India, with five of them located in Bengaluru.

Despite being one of the pioneers to enter the Indian market three decades ago, the French casualwear giant Lacoste has adopted a cautious strategy, having opened approximately 40 stores in the country during this period. However, Lacoste is now poised to take a more assertive stance, with plans to inaugurate around 50 standalone stores in the country over the next five years.

Established in 1933 by the renowned French tennis player René Lacoste and his co-founder, André Gillier, Lacoste is a French clothing brand recognized as the first in the world to prominently display its logo on its apparel.

Presently, the company boasts a global presence with more than 1,000 stores and 15,000 sales points across 98 countries. Additionally, its products are accessible through 32 online stores worldwide.

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