Krispy Kreme Inc. has entered into an agreement with restaurant group ISH Kreme to introduce the beloved sweet treats to Germany.
Krispy Kreme plans to make its iconic, freshly baked doughnuts available to German consumers via a network of Krispy Kreme shops, beginning in Berlin.
“We’re thrilled about our expansion into Germany, a priority market for us, offering significant growth potential with over 3,000 points of access,” stated Raphael Duvivier, Chief Development Officer of Krispy Kreme. “Furthermore, we’re delighted to collaborate with ISH leader Ilkem Sahin and the highly experienced ISH team to drive our growth in this market,” he added.
Krispy Kreme’s versatile fresh business model, powered by a capital-efficient hub-and-spoke system, facilitates extensive growth both in the US and international markets. Every Krispy Kreme doughnut is freshly made daily, meticulously hand-crafted, and hand-decorated, ensuring the signature melt-in-your-mouth flavor that epitomizes the brand.
This announcement follows the December 2023 launch of Krispy Kreme in Paris. The company is set to commence operations in Germany in early 2025. ISH oversees the management of 300 KFC and Pizza Hut outlets throughout Germany.
Krispy Kreme operates in over 35 countries, utilizing its distinctive network of fresh doughnut shops, collaborations with top retailers, and a swiftly expanding e-commerce and delivery segment, boasting over 14,000 fresh access points.
