An award-winning independent ready-to-drink cocktail brand, Kocktail, has recently launched its first concessions in three John Lewis stores.
These openings signify Kocktail’s first-ever physical presence in a department store and the brand’s initial activation of this kind.
Shoppers at John Lewis Cheadle, Cribbs Causeway, and Kocktail’s hometown store in Newcastle can now enjoy a stylish and sophisticated shopping experience.
Kocktail Co-Founder, Emil Stickland, said, “We wanted to do something truly unique for our first instore pop-ups with John Lewis. Building on the visual language we’ve developed over the last three years, incorporating our signature blue and fluted texture, we created a shopping space that’s designed to encapsulate shoppers in the Kocktail experience.”
During weekend opening hours, each concession offers a complimentary personalization service. As a distinctive Christmas gift idea, customers can design a personalized label for their chosen Kocktail.
For Christmas 2023, Kocktail has crafted an exclusive cocktail, the Candy Cane Martini, available solely at John Lewis.
After debuting with John Lewis in the fall of 2022, the premium range of ready-to-drink bottled cocktails and gift sets from Kocktail has gained popularity among customers. The introduction of three Kocktail concessions further extends this success, reaching out to new customers across the UK.
Crafted by skilled bartenders, Kocktail bottles up bar-quality mixes, ensuring the perfect serve for enjoying at home. Since their introduction during the lockdown in 2020, the team has made a significant impact on the ready-to-drink bottled cocktail category, securing their second Great Taste Award this year.
