Kewal Kiran Clothing Limited, boasting four menswear brands – Killer, Integriti, Lawman Pg3, and easies in its repertoire, has secured a 50% stake in Kraus Casuals Private Limited for a sum of INR 166.51 crore.
This move marks the company’s foray into the women’s denim and casual wear segment.
KCPL, presently operating under the Kraus jeans brand, engages in manufacturing, selling, designing, and exporting women’s clothing, primarily focusing on casual and denim bottom and top wear for women, teens, and kids.
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Previously, the business operated under the partnership firm Oriental Trading Company.
Distribution Channels and Market Presence
Kraus distributes its products through 1,000 large format stores, such as Lifestyle, Pantaloons, Reliance, Shoppers Stop, and Lulu, and maintains a network of 8 exclusive brand outlets. Meanwhile, KKCL boasts a network of 488 exclusive brand outlets.
Kewalchand Jain, Chairman & Managing Director of KKCL, stated, “Our endeavor to acquire a brand in the women’s wear category has come to fruition with today’s acquisition, facilitating our expansion in this segment as well.”
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