The Kerala government is considering putting an end to the ‘dry days’ tradition observed in the state on the first day of each month, during which the sale of alcohol is strictly prohibited.
Discussions on this matter took place during a meeting of departmental secretaries chaired by the chief secretary last month. At the meeting, concerns were raised about the negative impact of ‘dry days’ on tourism. Officials highlighted that this practice might be deterring Kerala from being chosen as a venue for national and international conferences. Recommendations have been requested from the tourism secretary on this issue.
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Further discussions are underway about auctioning off various beverage outlets and encouraging the establishment of micro wineries. The potential for crafting beverages such as masala blended wines will be looked into. The agricultural department secretary has been tasked with drafting recommendations. Horticulture and other types of wine production will be encouraged in order to increase revenue.
Additionally, support will be provided for the production of alcoholic beverages used in baking cakes.
Furthermore, discussions are underway regarding the feasibility of leasing out retail liquor stores.
These measures are expected to enhance government revenues. Likewise, regulations pertaining to the labeling of alcohol for export will be reviewed, considering both national and international viewpoints.
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