Kent Ro, a pioneer in household RO purifiers, is expanding its product portfolio by venturing into the cookware segment. Drawing inspiration from the success of its Kuhl BLDC fans, Kent is poised to revolutionize the cookware industry with a strong emphasis on health and durability. Departing from conventional materials, Kent’s cookware lineup introduces triply and hard-anodized offerings, seamlessly combining the advantages of stainless steel and aluminum.
In a market predominantly dominated by steel, aluminum, and non-stick choices, Kent’s Healthy Cookware stands out with its innovative design. Constructed from Tri-Ply, stainless steel, and hard-anodized materials, it guarantees swift and consistent heating, featuring an aluminum layer for insulation from direct food contact. The initial lineup encompasses essential kitchen utensils like pressure cookers, kadais, pans, and tawas.
Kent remains dedicated to promoting health, consistent with its overarching philosophy across various product categories. Operating three state-of-the-art manufacturing plants, the company actively supports the “Make in India” initiative. Mahesh Gupta, Chairman of Kent, emphasizes the company’s commitment to innovation and delivering health-focused solutions to households in India.
With a commanding 40 percent market share in the RO segment and strong growth in BLDC ceiling fans, Kent foresees a significant 25-30 percent overall expansion, driven by its growing product portfolio. Venturing into cookware not only reiterates Kent’s dedication to domestically manufactured products but also underscores its intention to provide products uniquely tailored for the Indian market.
According to market research firms, the Indian kitchenware market, valued at $1,668.01 million in 2022, is positioned for expansion. It is expected to achieve a projected Compound Annual Growth Rate (CAGR) of 3.01 percent between 2023 and 2029, reaching a value of $1,992.45 million. Key factors driving this growth include an uptick in consumer consumption, a rise in per capita income, and an expanding population across diverse regions.
