Kellanova is reducing the plastic content in the packaging of some of its well-loved snack brands (Cheez-It Snap’d, Cheez-It Puff’d, and Club Crisps) compared to the same volume last year, all while maintaining the consistent amount of food in each package. Through packaging optimization, the company has successfully cut down 672,000 pounds from the total material weight of the products, comprising a reduction of 124,000 pounds of plastic and 548,000 pounds of corrugated cardboard used annually for shipping cases.
“At just 12% of our total packaging footprint, Kellanova has one of the smallest plastic packaging footprints among peer companies,” said David Lestage, chief R&D officer at Kellanova. “Yet we remain committed to working with new and existing partners, customers and other innovators to identify packaging solutions, such as the plastic reduction in Cheez-It Snap’d, Cheez-It Puff’d and Club Crisps, that protect and enhance our foods, while caring for the planet.”
The decision aligns with Kellanova’s Better Days Promise, reinforcing the company’s commitment to achieving packaging that is 100% reusable, recyclable, or compostable by the end of 2030. Furthermore, as a signatory to the Ellen MacArthur Foundation New Plastics Economy Pledge, the company aims to reduce virgin plastic by 5%.
