Addressing the nation on the 108th episode of the popular program “Mann Ki Baat” on Akashvani on Sunday, Prime Minister Narendra Modi discussed the achievements of 2023. While discussing the International Year of Millets, he specifically highlighted the startups in Uttar Pradesh, mentioning it as a significant step towards lifestyle health innovation.
Speaking of the International Year of Millets, he praised several startups. PM Modi notably highlighted the ‘Keeros Superfoods’ startup during the radio broadcast.
Established in 2018 by Sachin Sahni and Simran Sahni, the Lucknow-based startup aims to address the snacking and nutritional needs of over 12 crore Indians suffering from diabetes by offering a range of tasty and diabetes-friendly super snacks, superfoods, and super drinks.
Keeros Superfoods Approach to Health-Conscious Snacking:
India has emerged as the diabetes capital of the world, with a simultaneous increase in obesity rates. A significant contributing factor is the prevalent consumption of mid-meal snacks, typically limited to fried and unhealthy options. Keeros addresses this issue with minimally processed products that boast a low glycemic index, high fiber, and protein content. Free from artificial preservatives, colours, or flavours, Keeros prioritizes health-conscious choices.
Operating from its manufacturing unit in Lucknow, Keeros has positioned its products on over a dozen e-commerce platforms, including Amazon, Flipkart, PharmEasy, Bigbasket, and others. Additionally, its distribution extends to major retail stores across northern India. With aspirations to become a household name in the FMCG space, Keeros aims for a turnover of over INR 200 crores.
Keeros has consistently followed a flourishing trajectory since its establishment, courtesy of its distinctive recipe designed to preserve the nutrition of seeds and grains. The appeal of its products is enhanced by premium packaging, resulting in substantial popularity across online and offline channels. This success owes much to the seasoned founding team, led by CEO and Founder Sachin Sahni, and Co-founder Simran Sahni. Sachin brings a wealth of experience in the FMCG & Health-Fitness industry, while Simran, a certified nutritionist, contributes over 15 years of expertise in the health and wellness sector.
Riding the wave of increasing popularity and extensive presence, it secured the esteemed “Startup of the Year” accolade in February 2018 from the Lucknow Management Association (an AIIMA body). Additionally, in September 2019, it was honored with the UP Brand Leadership award.
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