Jubilant FoodWorks, currently increasing its investments in the Domino’s Pizza brand, is also placing significant bets on Popeyes. The prominent food services company intends to elevate the US fried chicken brand to revenue levels of INR 1,000 crore within the next four to five years. Additionally, it aims to achieve a milestone of 250 restaurants in the coming years.
Sameer Khetarpal, MD & CEO of Jubilant FoodWorks Ltd, said, “We aim to make Popeyes the fastest QSR brand to get to INR 1,000 crore. We are very happy to see the progress made by Popeyes. India is a large chicken-eating market. Whether it’s North India, consumers love chicken tikka or tandoori chicken or the Southern region, where they love Chicken Chettinad or Chicken 65. Therefore, chicken is the front and centre of our protein consumption.”
“We will become the fastest QSR brand to get to INR 1,000 crore and that is what the teams are working on. It takes 11-12 years for a QSR brand to get to that level and we hope to do it in a fraction of that time,” he added.
At present, the company operates 22 Popeyes establishments across six cities. During the first half of this fiscal year, it added nine new restaurants under the brand, affirming its commitment to open a total of 30 additional restaurants by the end of this fiscal year.
During an earnings call in October, the company’s leadership stated that the Popeyes model has been internationally proven.
“Chicken is a large market and we have a benefit of learning from the sharp brand proposition and the experience of RBI (Restaurant Brands International), which is our partner and who owns brand Popeyes. So, therefore we have a good start. We’ve said that we’ll get to 250 odd stores in the medium term.”
The food services company further mentioned that as it introduces the brand to new cities, it will inaugurate larger flagship stores. Additionally, there is a concentrated effort on establishing a robust back-end supply chain and identifying optimal store locations for expansion.
Domino’s Makeover
Meanwhile, the food services company is currently intensifying its investments in Domino’s Pizza through a brand relaunch initiative. The objective is to increase the brand’s share in consumption occasions within the country while concurrently expanding the overall pizza category.
Continue Exploring: Jubilant FoodWorks launches aggressive 360-degree rebranding for Domino’s
