Joe Coffee, a specialty coffee roaster headquartered in New York, has joined forces with NotCo, a Chilean food tech company, to substitute their almond milk with NotCo’s Barista plant-based milk, known as NotMilk.
NotCo announced that this collaboration signifies the debut of NotMilk Barista’s presence in U.S. coffeehouses.
At Joe Coffee’s various New York City locations, they have opted to utilize the rich and creamy NotMilk Barista as a replacement for almond milk on their menus.
NotCo mentioned that their fresh plant-based milk is crafted from a combination of chickpeas and oats. This offers customers a low-sugar choice and a creamier, frothier plant-based substitute to enhance their Joe Coffee experience.
The foam-friendly and exceptionally smooth NotMilk Barista is reputed to excel in both hot and cold foaming, making it perfect for creating velvety textures. Additionally, it exhibits impressive stability when used for crafting intricate latte art designs.
NotCo CEO and Founder Matias Muchnick said, “NotMilk Barista allows plant-based coffee lovers the opportunity to enjoy the full, frothy latte experience without compromising on taste, look, feel and functionality.
“Joining hands with Joe Coffee as our initial outlet allows us to give consumers the most elevated, plant-based coffee experience – one that not only tastes better but is better for the planet.”
NotCo is actively seeking to broaden its alternative protein ventures by forming strategic partnerships with major food chains such as Dunkin’ Donuts, Burger King, Starbucks, and Papa John’s. In addition to these partnerships, NotCo has also joined forces with Cafe Daily Provisions, a New York-based establishment owned by Danny Meyer.
Shake Shack recently collaborated with NotCo to introduce a new line of non-dairy chocolate shake and non-dairy frozen chocolate custard in the US, using NotMilk as a key ingredient.
The food technology company offers its AI platform, Giuseppe, through its Business-to-Business (B2B) Unit to assist other Consumer Packaged Goods (CPG) brands in curating their innovations.
