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Thursday, November 21, 2024

JM Financial Private Equity invests INR 45 Crore in ‘Clear Premium Water’ to accelerate growth and market expansion

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JM Financial Private Equity (JMFPE), a division of the Mumbai-based financial services conglomerate, JM Financial, is injecting INR 45 crore into Energy Beverages Private Limited, the proprietor of the bottled-water label, ‘Clear Premium Water‘.

The funds will be utilized to support brand-building initiatives and augment the existing capacities and distribution network. With a strong foothold already established across the country in the HoReCa (hotels, restaurants, and cafes) segment, the company is now focusing on expanding its distribution and establishing a presence in India’s retail market.

Continue Exploring: Clear Premium Water expands portfolio with acquisition of Kelzai Volcanic Water

Darius Pandole, MD and CEO of Private Equity of JM Financial said, “The Indian bottled water market is highly under-penetrated and fragmented, and we are witnessing a structural shift in consumption from the unorganized to the organized market, owing to factors like hygiene, and a general rise in health awareness in a post covid world.”

This marks the fifth investment made by JM Financial India Growth Fund III. The fund, a sector-agnostic growth-capital private equity entity, targets high-growth-oriented companies within the small to mid-market space. Its investment focus spans across various sectors including financial services, consumer goods, IT/ITeS, infrastructure services, and manufacturing.

Nayan Shah, Founder and CEO of Energy Beverages said, “Pioneering vertical labelling, square-shaped bottles, I demonstrate our commitment to innovation. The capital infusion and partnership with JM Financial Private Equity will help us fast-track our current and future expansion plans.”

Continue Exploring: At just INR 1 per bottle, Wahter shakes up India’s bottled water industry with game-changing approach

SnackTeam
SnackTeamhttps://snackfax.com
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