JDE Peet’s has finalized the purchase of Maratá, a Brazilian coffee and tea company, for an undisclosed sum.
Maratá primarily conducts its coffee and tea business in the northern region of Brazil, featuring its brands Café Maratá and Chá Maratá.
The acquisition strengthens JDE’s existing portfolio of brands, primarily distributed in the southern regions of Brazil. Additionally, it increases the company’s scale and national presence in the country, with JDE characterizing the market as having “compelling opportunities for both volume and value growth.”
Fabien Simon, CEO of JDE, commented, “We are delighted to welcome Maratá’s coffee and tea organisation to JDE Peet’s. Maratá’s portfolio and geographical presence are highly complementary to our existing franchise in Brazil. Together, we will serve more cups across a full range of price points and product offerings while expanding our regional presence in Brazil, one of the world’s largest coffee markets.”
José Augusto Vieira, founder of JAV Group, added, “I am very proud of the strong and successful coffee and tea platform we have built, and I am very pleased that by joining JDE Peet’s, the world’s leading pure-play coffee & tea company, we have secured the long-term development and success of this great business”.
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