On Sunday, ITC, a diversified conglomerate, announced its plans to allocate approximately INR 1,500 crore for the establishment of an integrated food production and logistics center, as well as a sustainable packaging products manufacturing facility in Sehore, Madhya Pradesh. These two expansive projects, spanning across nearly 57 acres, are expected to provide a significant impetus to the agricultural and manufacturing sectors within Madhya Pradesh, as stated by ITC in an official release.
“The two projects, when complete, would entail a total investment outlay of NR 1,500 crores which will support livelihoods across sustainable value chains,” it said.
The food manufacturing facility will produce a range of ITC products, including Aashirvaad atta, Sunfeast biscuits, and ‘YiPPee!’ noodles. Simultaneously, the molded fiber products facility will lead the way in sustainable packaging, playing a pivotal role in replacing plastic in various sectors, such as electronic item packaging, FMCG, and the food and beverage industry.
“ITC’s investment in the food processing sector through the facility at Sehore is poised to add value to the state’s manufacturing sector and support inclusive agri-value chains. ITC believes that the food processing sector, being at the intersection of agriculture, industry and services, can make a multi-dimensional contribution to the state’s economy by enhancing the competitiveness of the food value chain,” it said.
Commenting on new investment projects at Sehore, Chairman Sanjiv Puri said, “ITC has, over the years, expanded its footprint across all three sectors of Madhya Pradesh’s economy – agriculture, manufacturing and services.”
“In line with our commitment to contribute to the socio-economic development of the state, we are now investing in two world-class facilities including the Integrated Food Manufacturing and Logistics Facility and the Sustainable Packaging Products Manufacturing Facility at Sehore.
“This state-of-art facility will also be a landmark in sustainability with the unit being designed to IGBC green building Platinum standards,” he said.
On Sunday, a groundbreaking ceremony took place in the presence of Chief Minister Shivraj Singh Chouhan.
ITC maintains a substantial presence in the state, with not only the forthcoming projects but also seven co-manufacturing units dedicated to Foods and Agarbatti, actively fostering local entrepreneurship.
