In an effort to enhance the online visibility of independent grocery stores, Instacart, the North American delivery service, has expanded its partnership with Associated Wholesale Grocers (AWG).
This partnership will offer e-commerce solutions and same-day delivery to AWG’s 3,500 member stores spanning 32 states across the US.
Over 800 AWG members have already benefited from Instacart’s services. With this expansion, an additional 2,300 retailers can now easily join Instacart’s platform.
Instacart and AWG will work together to assist grocers in setting up online shopping and delivery services. This will enable customers to browse and order groceries for same-day delivery or schedule up to two weeks ahead.
In addition to delivery services, Instacart provides AWG members with in-store technology, including Caper Carts.
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These AI-driven smart carts utilize computer vision to automatically recognize groceries as customers place them inside.
This removes the need for conventional checkout lines, enabling shoppers to bag items and make payments from anywhere within the store.
Moreover, customers can connect their loyalty programs to the carts for personalized promotions and discounts.
Representatives from both Instacart and AWG view this partnership as a beneficial opportunity for independent grocers.
Nick Nickitas, General Manager of Local Independent Grocery at Instacart, mentioned that the partnership enables these stores to compete effectively in the digital era.
“Through this collaboration, AWG’s retailers gain access to efficient and cost-effective solutions, allowing them to conveniently deliver their stores to their consumers’ doorsteps,” he stated.
Shelly Moore, AWG’s Chief Information Officer, highlighted the benefits that Instacart offers to AWG members.
“That’s why we’re working together to simplify access to the services and technology that our retail partners require to expand through a reliable e-commerce solution,” she explained.
“By collaborating with Instacart, we’re making it easier for our member retailers to embrace the convenience of e-commerce and, in turn, boost business growth,” she stated.
The companies announced that this extended partnership provides independent grocers with the necessary tools to thrive in the changing grocery market, delivering customers the convenience of online shopping and same-day delivery.
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