Zomato and other delivery apps are always on the lookout to provide discounts and special offers to their customers. These deals are meant to make the food more accessible and affordable, but sometimes these marketing strategies can backfire. A man named Bhupendra recently shared an experience on Twitter that brought to light an issue with one such deal.
Bhupendra shared a screenshot from Zomato’s app which showed that two gulab jamuns were priced at INR 400 but had an 80% discount, bringing the price down to just INR 80. The same was the case with 200-gram gajar ka halwa, which was originally priced at INR 600 but after the discount, came down to INR 120.Â
He added a sarcastic note alongside the post saying, “INR 400 for 2 gulab jamun, INR 3000/kg gajar halwa; after that 80% off. Can’t believe that it is that cheap. Am I living in 2023?”
The post attracted a lot of attention on Twitter, with many people reacting strongly to the incident. Some found the discount generous, while others were critical of the high prices even after the discount and criticized the company for making people pay so much for food.
Zomato instantly responded saying, “Hi Bhupendra, we would like to get this checked. Please share the restaurant details via a private message (link below) and we will reach out to the restaurant to confirm their prices.”
