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Friday, November 8, 2024

Ingka Centres and Le Marche team up to unveil innovative grocery retail experience in Gurugram

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Ingka Centres and Le Marche have formally sealed a deal, signaling the start of an innovative collaboration in the retail industry. This partnership will result in the creation of a state-of-the-art supermarket on the first floor of the eagerly awaited Lykli gathering hub in Gurugram. This fresh retail concept is poised to revolutionize the customer experience with its unique, city-exclusive design, spanning an impressive 2,676 square meters of space.

Le Marche, known for its unique approach to grocery retail, is gearing up to unveil an innovative concept exclusively designed for Ingka Centres’ Lykli Gurugram meeting place in India. This supermarket will feature a wide selection of food products across different price ranges, placing a special focus on procuring fresh produce from various regions. To enrich customer interaction, live counters will be incorporated, allowing visitors to sample products sourced from India and beyond, while also providing educational insights about the ingredients used.

The in-store experience will be taken to the next level with the incorporation of digital tools, which will not only boost customer awareness of products but also assist with in-store navigation and convey product stories. Numerous options will be accessible to streamline the entire customer journey, from entry to the checkout process.

Amit Dutta, CEO of Le Marche India expressed, “Le Marche is both honored and excited to be selected as Ingka Centres’ inaugural partner for their debut venture in India. We recognize the significance of this opportunity and the responsibility it carries as we collaborate with Ingka Centres to establish this enduring legacy. In our commitment to providing an exceptional customer experience, we have developed a unique ‘one in a city concept,’ tailored specifically for Lykli Gurugram meeting place, ensuring an unparalleled experience for our visitors. Together with Ingka Centres, we are confident in creating a benchmark offering that will exemplify the future of grocery retailing, both in the physical and digital realms.”

Vasco Santos, Global Sales and Leasing Director at Ingka Centres shared, “I am pleased to extend a warm welcome to Le Marche at our forthcoming Lykli Gurugram meeting place. This supermarket will introduce a distinctive grocery store concept and experience, exclusive to our meeting place. In collaboration with our partners, we are committed to delivering unique experiences to the people of Delhi NCR, solidifying Lykli Gurugram as the go-to destination for building emotional connections, dining, working, playing, and rejuvenating.”

Lykli Gurugram is scheduled for its grand opening in late 2025, with IKEA as its anchor tenant. It has been thoughtfully designed to meet the specific needs of the local community, seamlessly blending dining and entertainment choices with a varied retail assortment, encompassing both global and local brands. Additionally, the space will offer cutting-edge office facilities and areas for community gatherings. Ingka Centres’ Meeting Place concept sets itself apart from conventional malls by presenting a mixed-use destination that brings people together, offering a place for work, recreation, meetings, shopping, and leisure.

Backed by a significant investment of around INR 3,500 crore, this ambitious venture envisions an annual footfall of 20 million visitors. It has been carefully designed to foster relaxation, mental well-being, and physical fitness, addressing the needs of the more than two million residents in Gurugram and Delhi-NCR.

SnackTeam
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