Indus Valley, a seller of organic and natural beauty products, announced on Tuesday its plan to invest INR 40 crores in marketing and research. This strategic move aims to enhance the brand equity of its flagship product.
Through this investment, the brand aims to boost the visibility of its flagship product, ‘Organic Gel Hair Colour,’ via nationwide advertising and awareness campaigns. Additionally, the company plans to expand into South Indian markets by partnering with influencers, utilizing vernacular advertising, and introducing customized packaging.
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A portion of the investment will also be allocated to Research and Development (R&D) initiatives focused on personal care and beauty products, aiming to meet the specific needs of Indian consumers by harnessing scientific insights.
Shyam S. Arya, Founder & CEO of Indus Valley, stated, “We have an aggressive roadmap designed for the Indian markets, with particular emphasis on our flagship products, which have achieved immense success globally. We are deeply committed to producing skin and hair care products specifically suited for Indian conditions, enhancing the experience of our Indian clients.”
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