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Saturday, December 21, 2024

Indira Foods launches bold expansion with veteran advisor Ullas Kamath and brand ambassador Sathish Ninasam

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Indira Foods, a renowned home-grown company celebrated for its Ready to Cook/Ready to Eat millets (ragi) and various natural spice-infused pastes and food formulations with zero additives, is embarking on ambitious expansion initiatives in the Indian retail sector. The company is poised to introduce disruptive products, among them its novel rasam paste, and is excited to welcome industry veteran Ullas Kamath as an advisor to steer its trajectory. In conjunction with these developments, a state-of-the-art 1.2 lakh sq. ft. manufacturing facility in Karnataka’s Mandya District, backed by a INR 25 crore investment, is currently underway. It’s worth noting that film star Sathish Ninasam has been enlisted as the face of the brand.

Emerging from a humble garage, Indira Foods stands as a testament to women entrepreneurship, swiftly transforming into one of the most rapidly growing FMCG companies. Noteworthy for pioneering achievements, such as being the first to introduce Ragi products and holding the title of the largest exporter of 100 percent natural tamarind concentrate in India, the brand consistently pushes boundaries. Operating without debt and firmly established in both domestic and international markets, the company is ready to take substantial leaps forward in the Indian ready-to-cook product line.

Chairman of Indira Foods, Indira, stated, “New technologies and production features, coupled with healthy and nostalgic edibles, ensure qualitative offerings that align with the needs of the modern generation. We are the modern-day answer to modern-day needs with the old touch of quality and wellness.”

Vijay C, Director of Indira Foods, underscores the brand’s robust foundation and extends gratitude for the trust bestowed upon it by notable figures such as Ullas Kamath. He underscores the company’s objective to swiftly broaden its product range and workforce, with a target to onboard 100 new team members in the coming year.

Ullas Kamath, Chairman of FICCI Karnataka State Council and Advisor on the board for Indira Foods, expresses his delight in being part of the Indira growth story, emphasizing the brand’s commitment to providing wholesome, healthy, and homegrown food.

Operating across four product categories, Indira Foods currently features three brands: Indira’s, Splitz, and Pingani. The company, selling products in the private label segment and exporting to countries such as the US, UK, Netherlands, Germany, New Zealand, and the Middle East, is poised for substantial growth in the dynamic FMCG market.

SnackTeam
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