iD Fresh Food, India’s leading fresh food brand, has announced a partnership with Tata Motors, India’s largest commercial vehicle manufacturer, to transition its entire delivery fleet to electric vehicles. By 2025, 50% of iD Fresh Food’s delivery vehicles will be electric, with the remaining 50% to follow by 2027. The company has already procured its first batch of Ace EVs for their Bengaluru, Mumbai, and Delhi markets. The objective is to electrify the entire fleet across India, as well as in the US and UAE markets.
The shift towards electric vehicles is not only targeted at minimizing environmental impact and enhancing efficiency but also part of the company’s broader initiatives to adopt sustainable business practices in line with its ESG commitments. Moving towards a more eco-friendly transportation mode resonates with iD Fresh’s fundamental brand values of promoting the health and well-being of both people and the planet.
The new Ace EV, developed in close collaboration with its users, has successfully completed rigorous real-world market trials. Backed by a carefully crafted ecosystem, the Ace EV offers a comprehensive solution for seamless e-cargo mobility, along with a 5-year all-inclusive maintenance package. Its reliable performance, boasting 100% uptime, has garnered an overwhelmingly positive response from customers. The Ace EV’s supporting ecosystem encompasses the development and implementation of charging infrastructure, establishment of specialized Electric Vehicle Support Centers to ensure maximum fleet uptime, deployment of Tata Fleet Edge – the cutting-edge fleet management solution, and the backing of Tata UniEVerse, the established supporting ecosystem of relevant Tata Group companies. Additionally, partnerships have been formed with the country’s leading financiers to facilitate funding options.
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Commenting on the company’s green transition, Rajat Diwaker, India CEO, iD Fresh Food, said, “With the demand for nutritious ingredients and environmentally-conscious sourcing becoming more pronounced, businesses today are taking steps to phase out artificial ingredients, such as flavours, colours, and preservatives. iD Fresh has been ahead of the curve in many ways. We aspire to evolve into a fully sustainable business by partnering with diverse stakeholders and nurturing an all-inclusive outlook that includes the people and the planet. That’s something our consumers value as much as we do! We couldn’t have asked for a more committed partner than Tata Motors, the market leader in the EV segment, to help drive iD Fresh’s green transition.”
With increasing greenhouse gas emissions, urban air pollution, and dependence on oil imports, environmental awareness has become paramount. However, these are not the only factors driving the growing appeal of EVs worldwide. Reduced production costs, ease of maintenance, and rising fuel prices are also significant contributors to this trend.
Vinay Pathak, Vice President & Business Head – SCV&PU, Tata Motors, said, “Tata Motors is committed to democratise e-cargo mobility solutions in the country. Our partnership with iD represents another significant milestone in our journey that benefit both our customers and the environment. The Ace EV has surpassed its customers’ expectations for its best-in-class performance, and we are confident that iD Fresh Foods will enjoy benefits of ACE EV ecosystem with lower TCO, best-in-class uptime and better driving comfort, while making its supply chain greener.”
Transitioning to an electric, zero-emission approach will not only enable businesses to more effectively tackle the climate change crisis but also offer a cost-effective, efficient, and sustainable path for their growth.
Currently, iD Fresh serves over 45 cities through 30,000 retail stores across India, UAE, GCC, US, and UK. The brand offers an extensive range of natural and healthy products, including Idly and Dosa Batter, Rice Rava Idly Batter, Malabar Parota, Wheat Parota, Homestyle Paratha, Wheat Chapati, Soft & Creamy Paneer, Creamy Thick Curd, ‘Squeeze and Fry’ Vada Batter, Cow Ghee, Butterstick, Frozen Fruit Blends, customized blends of Instant Filter Coffee Liquids, and iD Instant Coffee Breakfast Blend.
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