Ibersol Group, a multi-brand organized restaurant group, has expanded its presence in Spain by unveiling the first Pret A Manger (Pret) restaurant in the country. With established operations in Portugal and England, this marks a significant milestone for Ibersol’s international portfolio.
Established over three decades ago in London, the British sandwich and organic coffee brand has arrived in Barcelona, setting up a new location at the Josep Tarradellas Barcelona – El Prat airport. The brand aspires to position itself as one of the leading food-to-go retailers in the Spanish market.
Through this initial establishment, the Ibersol Group is actively contributing to Pret’s strategic goal of extending its presence throughout Europe. Collaborating with the Ibersol Group, Pret intends to launch 70 establishments in the Iberian Peninsula within the next ten years. These locations will include major urban centers as well as pivotal commercial venues such as airports and railway stations in Spain and Portugal. The collaborative venture and the ambitious expansion strategy in the region aim to position Pret as one of the rapidly advancing brands in the sector.
Pret has made its debut in Barcelona with a spacious new store situated in the Arrivals Area of Terminal 2B at Barcelona airport. The operation of this location will be directly overseen by the Travel division of the Ibersol Group.
The recently opened 530m2 store can cater to 160 customers, providing them with a diverse selection of freshly crafted sandwiches, salads, wraps, and hot meals, including a substantial range for both vegetarians and vegans. Pret’s delectable offerings are prepared daily by Team Members in kitchens, using the finest quality, thoughtfully chosen ingredients.
Furthermore, Pret presents a wide array of hot and cold beverages expertly crafted by its skilled baristas. This includes organic coffees, teas, and options with either traditional milk or plant-based alternatives.
“We are very pleased to announce the first opening in our country of Pret A Manger, one of the world’s leading restaurants in the world. This is a great milestone for the company, with which we begin the brand’s development plan in the Iberian Peninsula, with the aim of opening 70 establishments in Spain and Portugal in the next decade, and positioning it as one of the great benchmarks and with the greatest growth projection in the sector,” said Dr. Alberto Teixeira, President of the Ibersol Group.
“Pret’s growth around Europe is well underway, and we’re delighted to be bringing our freshly made food and organic coffee to even more people across the region. Opening our first Pret A Manger in Spain is another huge moment for Pret, and something I’ve been personally excited for. Ibersol is the perfect partner to help us introduce the Pret experience to people in Barcelona first, then across the Spain and Portugal,” said Pano Christou, CEO of Pret.
Presently, Pret boasts a presence of over 660 stores across 15 markets. Key European markets encompass the UK, Ireland, France, Luxembourg, Switzerland, Belgium, Germany, and Italy.
