HyugaLife.com, the e-commerce platform focusing on health and wellness, is further solidifying its commitment to promoting well-being in India. The company has decided to invest INR 4 crore in Inaari, a brand dedicated to women’s wellness. This strategic decision highlights the considerable opportunities present within the women’s health sector. Notably, this investment closely follows HyugaLife.com’s triumphant fundraising endeavor, securing $5 million in a Pre-Series A Round.
Founded by Rashmi Putcha, a Certified Hormonal Health Coach, Inaari fills a notable gap in women’s health assistance. Through its carefully crafted range of products, the brand attends to women’s holistic wellness needs across diverse life phases, encompassing the journey from puberty to menopause. Inaari adeptly addresses crucial matters like menstrual care, PCOS/PCOD, fertility, and menopause support.
With HyugaLife.com’s strategic investment in Inaari’s expansion, both brands are poised to create a more significant imprint in the realm of women’s wellness. This collaboration bolsters Inaari’s capabilities and extends its reach, while also affording HyugaLife.com the opportunity to tap into Inaari’s extensive knowledge and proficiency in women’s health.
The funds from this investment will be directed towards augmenting Inaari’s range of products and strengthening its position within the women’s wellness market. The brand is resolute in amplifying its research and development initiatives, prioritizing the development of even more potent wellness remedies customized to cater to the distinct self-care requirements of women.
Men and women display discernible hormonal patterns, as men’s cycles encompass a 24-hour span, while women’s bodies adhere to an approximately 28-day cycle. Despite this intrinsic contrast, women frequently adjust their lifestyles to synchronize with men’s schedules, prompting inquiries about whether healthcare adequately addresses women’s unique biology and wellness needs.
Rashmi Putcha, Founder of Inaari, shared, “Inaari’s health supplements are meticulously crafted for women’s specific needs. Since our inception, we’ve witnessed incredible transformations. Women have shared stories of overcoming challenges related to PCOS, achieving regular menstrual cycles, and discovering newfound confidence in their bodies. These stories drive our mission – to empower and uplift women by offering comprehensive wellness solutions.”
In India, a noticeable void exists in addressing the issues faced by women coping with hormonal irregularities. Startling data discloses that 1 in 5 women confront hormonal difficulties like Polycystic Ovary Syndrome (PCOS). These figures emphasize the vital role that brands like Inaari play in this context.
Backed by Surge from Peak XV (previously known as Sequoia) and Early Spring, HyugaLife.com perceives this investment as more than a mere financial pledge. Instead, it symbolizes a substantial step towards empowering women through comprehensive wellness solutions.
Sachin Parikh, Founder of HyugaLife.com said, “We firmly stand behind Inaari’s mission of empowering women through health. Women are integral to any economy, and it’s high time they no longer have to fit into a world primarily designed for men. Inaari retails its supplements through e-commerce platforms like HyugaLife.com, Amazon, and Flipkart.”
