House of X, the pioneering tech platform known for empowering creators to establish brands in just 7 days, continues its unwavering commitment with a new collaboration. This time, they have teamed up with Celebrity Chef Sanjyot Keer to launch an innovative kitchenware brand called YFL (Your Food Lab) Home.
The partnership between House of X and Sanjyot Keer marks a significant moment as it signifies the platform’s entrance into the kitchenware sector. House of X has a renowned reputation for launching, constructing, and expanding creator-led direct-to-consumer (D2C) brands in India.
YFL Home aims to captivate the hearts of passionate Indians with a stunning range of high-performance household appliances that bring a touch of elegance and functionality to every kitchen. Sanjyot Keer’s expertise as a celebrity chef ensures that these kitchenware products are carefully designed to meet the needs of home cooks and elevate their culinary experiences.
This collaboration not only showcases House of X’s commitment to fostering creator-driven D2C brands but also signifies a new era of exquisite kitchenware products designed to delight Indian households. With the partnership of House of X and Sanjyot Keer, YFL Home promises to ignite the enthusiasm of home chefs across the nation.
YFL Home is a brilliantly engineered collection that empowers culinary spaces, enabling home chefs to transform their kitchens into captivating realms. With a diverse range of stylish and aesthetically pleasing products, each embedded with cutting-edge futuristic technology, innovation, and meticulous craftsmanship, YFL Home pays homage to the idea of Crafting Beauty in Every Kitchen.
Sanjyot Keer, a celebrated Celebrity Chef and the visionary behind YFL Home, shared, “My culinary journey commenced in my youth, with a young Sanjyot crafting his inaugural Pav Bhaji at the age of twelve, all inspired by the sizzling griddle of the bhaji wale bhaiya. My aspiration was to reimagine our kitchen as an immersive and empowering domain. Over time, my passion for cooking burgeoned, leading me to aspire to introduce a professional culinary experience into every household. This marked the genesis of my odyssey, and witnessing the realization of YFL Home, which flawlessly melds nostalgia with avant-garde design, is nothing short of a dream come true. Collaborating with my dear friend Raj, as we jointly channel our fervor to create The Next Big Thing, we eagerly anticipate the transformation of every kitchen into a haven of beauty.”
Against the backdrop of a rising demand for kitchenware in India, fueled by increasing consumer investment in kitchen upgrades, YFL Home steps forward with a thoughtfully curated selection of kitchen appliances. Personally handpicked by Sanjyot, these offerings are tailored to meet the diverse needs of the multifaceted Indian Family. YFL Home caters to modern individuals who cherish their cultural heritage and embrace unique culinary styles.
With a dedication to excellence, YFL Home delivers premium offerings that empower not only everyday cooks, weekend gastronomes, and occasional chefs but every individual aiming to elevate their home culinary spaces.
Raj Shamani, the visionary Content Creator and Founder of House of X, expressed, “This moment marks a dual celebration as House of X ventures into the realm of kitchenware and forges a partnership with Sanjyot. YFL Home embodies our vision of enabling consumers to relish the unadulterated joy of home cooking. It is an extension of Sanjyot’s unique style and a quest to infuse beauty into every kitchen. The brand’s opulent aesthetics and globally inspired innovations are destined to be embraced by consumers. Unified with House of X’s comprehensive toolkit, YFL Home is set to usher in a new era of contemporary kitchens. Our commitment to expanding the House of X family is resolute, and we anticipate robust growth in FY’24.”
YFL Home is delighted to unveil its first-ever offering, the BlendLabPro mixer/blender. This cutting-edge appliance boasts India’s sharpest blades, equipped with high-speed grinding capabilities fueled by a 1200-watt Atomic Precision Technology, and a range of intelligent blend modes. The BlendLabPro is competitively priced at INR 5999 and will be easily accessible through prominent marketplaces like Amazon.
