The KitKat brand has introduced a fresh addition to its US range with the unveiling of a limited-edition flavor: Pink Lemonade.
The latest iteration coats KitKat’s iconic wafer with a creamy pink lemonade flavor, delivering a refreshing sensation with subtle hints of strawberry.
The bar was crafted to appeal to the preferences of Gen Z and Millennials, as the brand notes that over 93% of these consumers favor pink lemonade-flavored treats.
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Hilary Long, KitKat’s brand lead, expressed, “Innovating new and surprising flavor journeys for our KitKat enthusiasts is fundamental to our mission. The KitKat Pink Lemonade bar offers a delightful experience with each bite, evoking the refreshing essence of a pink lemonade on a summer day.”
This marks the most recent addition to KitKat’s series of flavor innovations. In January of this year, the brand introduced a new ethically-sourced KitKat in the UK, crafted with cocoa mass sourced from beans cultivated by farmer families engaged in Nestlé’s income accelerator program. During the same period, the brand also revealed a new 70% Dark chocolate bar.
In November of the previous year, Hershey, the distributor of KitKat in the US, unveiled a new frosted donut-flavored bar in the country. Additionally, in May of the same year, they introduced a limited-edition churro variety.
The bars are now available for purchase nationwide in both standard and king-size formats.
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