The Kraft Heinz Company is set to debut two exciting new limited-edition sauces – Black Garlic Ranch and Harissa Aioli – on retail shelves. These products are making their way from successful restaurant trials to grocery stores, marking a significant step for the consumer brand as it ventures into the foodservice channel.
Exclusively available at Walmart and Target stores across the United States, these sauces boast bold global flavors such as black garlic and harissa.
Katie Peterson, Director of Heinz Innovation at Kraft Heinz, expressed, “Witnessing the overwhelming affection for the [restaurant] drops, especially for Black Garlic Ranch and Harissa Aioli, motivated us to make these products accessible nationwide, allowing the entire country to savor them.”
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The consumer packaged goods giant’s move is in line with its strategy to utilize its foodservice arm for testing new products with consumers before introducing them on a larger scale in retail. The company emphasized its use of real-time insights gathered from the restaurant trials to guide the nationwide rollout.
Peterson further added, “This advancement in the ‘Sauce Drops’ program highlights Heinz’s strategic commitment to consumer-centric innovation.”
Catering to Younger Consumers’ Preferences
According to Heinz’s research, younger consumers, particularly Gen Z, are showing a growing interest in globally inspired flavors and cuisines. The Black Garlic Ranch and Harissa Aioli sauces are designed to meet this demand, presenting distinct taste profiles distinct from the brand’s conventional condiments.
The Black Garlic Ranch exclusive to Walmart harmonizes the rich essence of black garlic with the smoothness of ranch dressing. Meanwhile, the Harissa Aioli exclusive to Target melds a smoky roasted red pepper blend with a spicy kick.
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