Healthtech startup Healthify, formerly known as HealthifyMe, has partnered with the foodtech major Swiggy to enhance meal delivery services. Furthermore, the company is actively focusing on amplifying its presence in the enterprise vertical, with plans for substantial growth in that sector.
As part of this collaboration, users can now order diet-aligned meals recommended by Healthify’s AI coach Ria through Swiggy. Within the Healthify app itself, customers have the convenience of placing their meal orders seamlessly.
“With Ria’s smart dietary recommendations, users can effortlessly order aligned meals through the Healthify app, simplifying sticking to a healthy diet,” the startup said in a statement.
This feature is set to be accessible to Healthify Smart subscribers from December 15 onwards.
During the ‘Ignite’ annual event in Bengaluru, Healthify’s co-founder and CEO, Tushar Vashisht, highlighted the commercial nature of the partnership. Nevertheless, the startup refrained from disclosing details about whether the collaboration involves a revenue-sharing model.
“Our advancements in AI-powered photo-tracking with Snap and our strategic partnership with India’s top food delivery app, Swiggy, represent significant milestones in making healthy living accessible and actionable,” Vashisht added.
During the event, the startup unveiled the introduction of Coach Co-Pilot, an AI-powered health platform designed to assist users in analyzing and managing their dietary, fitness, stress, and sleep patterns. The platform provides personalized plans tailored to individual user needs.
Users of Healthify will have the capability to engage in conversations with the AI coach, Ria. This AI feature, working in tandem with Healthify’s team of human coaches, facilitates users in tracking nutrition by analyzing pictures of their food.
Within the company’s B2B vertical, Healthify has existing collaborations with various companies, such as AWS and HCL. The company intends to expand its partnerships with additional enterprises and, as a strategic move in its B2B initiative, aims to enhance its corporate wellness programs and apps to strengthen its foothold in the enterprise sector.
In FY23, Healthify experienced a notable 10% reduction in losses, decreasing from INR 157 Cr in FY22 to INR 42 Cr. Simultaneously, the company achieved a significant increase in total revenue from operations, reaching a record INR 228 Cr compared to INR 185.25 Cr in FY22.
Vashisht stated that the startup is progressing towards achieving a modest double-digit growth in revenue for FY24.
Established in 2012 by Vashisht, Healthify utilizes AI to produce tangible outcomes in areas such as eating habits, fitness, and weight management. It achieves this by monitoring lifestyle factors and offering access to coaches, among other advantages.
Serving over 40 million users in over 300 cities, the startup has secured a total funding of $130 million from notable investors such as Khosla Ventures and Leapfrog, among others. Within its user base of 40 million, 250,000 are paying subscribers, and the platform boasts a roster of over 1,000 coaches.
