Havells India Ltd, a leading electrical goods and electronics company, has teamed up with UAE-based consumer electronics and technology product distributor, Jumbo Group, to venture into the kitchen appliances market.
Market Expansion Strategy:
The products will first be accessible through Jumbo’s e-commerce platform, with subsequent distribution to retail outlets at Jumbo Electronics stores. This partnership aims to bolster brand visibility in the Middle East and Africa (MEA) region by reaching retailers across the UAE.
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Vikas Chadha, CEO of Jumbo Group, expressed, “Given the increasing demand for kitchen appliances, this collaboration enables us to offer our customers top-notch products, enriching their lifestyles and convenience. Considering the expanding tech-savvy consumer base, we’re commencing availability through e-commerce, later extending to retail stores, ensuring utmost accessibility and convenience for our customers.”
After-Sales Support:
Jumbo Serve, the after-sales service provider, will support Havells’ products distributed by the Jumbo Group. It will oversee warranty management and contract services for Havells products sold in the UAE.
The product lineup will feature Havells India’s leading kitchen appliances, such as advanced mixer grinders initially. Subsequently, premium juicers and state-of-the-art air fryers will also join the product range.
Rahul Murgai, Senior Vice President of Havells India, emphasized, “Havells’ commitment to global expansion remains unwavering, reflecting our ‘Make in India’ philosophy for an international audience.” He further stated, “This partnership not only signifies a pivotal move in bolstering Havells’ brand visibility but also in broadening our distribution channels to greatly improve customer accessibility to our innovative products.”
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